First Digital Trust
Campaign // Experiential

You can crypto in this Trust

Challenge

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

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Results

FUNDAY AGENCY

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Next case
Health-Ade Kombucha
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

Market: USA

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

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The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

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‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

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No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon

‍

Copywriter

Sabrina Christo

Art Director
Taylor Lumley‍

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Designer‍

Grant Bradley
Jake Walton

‍
Production/VFX
‍Harry Zakaryan
Karen Hovhannisyan

Next case
Health-Ade Kombucha
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

Market: Canada & USA

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

‍
The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

‍

‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

‍

No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Chris Oates
Stefan Smith

‍Account Director

January Kohli

‍

Copywriter

Samantha Angus

Art Director
Taylor Lumley‍

‍
Designer‍

Grant Bradley

‍
Producer
Melania Melikian

Next case
Canidae Pet Food
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

Market: CANADA

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

‍
The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

‍

‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

‍

No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Kathryn Whiteside

‍Copywriter

Sabrina Christo

‍

‍Account Director

Caitlin Snowdon

‍

‍Art Director
Anne Kwon
Nik Mihaylov
Taylor Lumley

‍

‍Designer

Anahit Matshkalyan

Grant Bradley

‍‍

Producer
Melania Melikian

Next case
7-Eleven
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

MArket: Canada

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

‍
The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

‍

‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

‍

No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon

‍

Copywriter

Sabrina Christo

Art Director
Will McKeown‍

‍
Designer‍

Dylan Rozario
Grant Bradley
Jake Walton

‍

First Digital Trust
Digital // Social // Print // POS

Tastes like more

Market: Canada

Cycling through the seasons of grocery retail advertising

For the years I've had the pleasure of working with Tre Stelle Cream Cheese, I've worked through hundreds of ongoing seasonal ads for digital and print flyers as well as in-store point-of-sale items such as shelf talkers, danglers, coupons, and product displays.

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I've also been on set assisting with food styling and photography, and editing and cataloguing visual assets for future use.

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Contributions‍

Layout, Typography, Photo Compositing & Retouching, Print Production

Media

Digital Display, OOH

‍

‍

‍

CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon

‍

‍Copywriter

Sabrina Christo

Art Director
Will McKeown‍

‍
Designer‍
Grant Bradley

‍

‍

Next case
Algorand x Envision
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

MARKET: Singapore & Hong Kong

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

‍
The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

‍

‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

‍

No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Mark Vanderland
‍

‍Account Director

John Houldsworth
‍‍‍

‍Copywriter‍
Aneta Rebiszewski

‍

‍

Designer‍

Grant Bradley

‍

‍Producer
Melania Melikian

‍

‍

‍

‍

First Digital Trust
Podcast // Social

A chip off the new blockchain

MARKET: Hong Kong, USA

The building blocks of a podcast

"We live in a sea of firsts, from our first job to our first groundbreaking moment in our careers. We're bringing those stories to you first. Join real conversations with the top innovators in Web3, hosted by Karen Tang, brought to you by First Digital."

This is First Off The Blocks, a podcast we helped create.

We established a comprehensive design system covering branding, podcast title cards, social templates, a Youtube channel, microcontent and animation assets throughout Season 01.‍

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‍Contributions‍

Art Direction, Branding, Social Templates, Layout, Typography

Media

Podcast, Social Channels, Organic Posts

‍

CREDITS

FUNDAY AGENCY

Creative Director

Mark Vanderland
Matthew Schwartz
‍

‍Account Director

John Houldsworth
January Kohli
‍‍‍

‍Copywriter‍
Aneta Rebiszewski

‍

Designer‍

Grant Bradley

‍

‍Producer
Melania Melikian

Next case
Tre Stelle Cream Cheese
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

Market: Canada

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

‍
The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

‍

‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

‍

No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon
Michelle Caplan

‍

‍Copywriter

Sabrina Christo

Jomar Delos Santos

Art Director
Will McKeown‍

‍
Designer‍
Grant Bradley

‍

‍

‍

‍

Next case
Health-Ade Kombucha
First Digital Trust
Campaign // Experiential

You can crypto in this Trust

Market: USA

Bringing Singapore's Changi Airport into the loop of Web3, crypto and institutional digital asset custodianship

First Digital brings traditional fiduciary services into the digital-first world through technology and developing financial services infrastructure.

In time for their target audience arriving in Singapore's Changi Airport for the Web3 leading Token2049 conference, we put together a looping experiential ad that appeared on digital displays in the arrivals wing.

Using our design system for the brand, I concepted and storyboaded the abstract journey of a digital asset (cube) as it is processed through the various financial services First Digital offers.

‍
The video loop would also serve to introduce attendees of Token2049 to First Digital at their conference booth.‍

‍

‍Contributions‍

Concept, Typography, Layout, Storyboarding

Media

Digital OOH

‍

No items found.
CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Copywriter

Jomar Delos Santos

‍

‍Account Director

Caitlin Snowdon

‍
‍

‍Senior Designer
Jake Walton

‍

‍Designer

Grant Bradley

‍‍

Producer
Melania Melikian

Next case
Tre Stelle