7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

Challenge

Teaching Canada how to talk Slurpee

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Results

FUNDAY AGENCY

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7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

Market: USA

Teaching Canada how to talk Slurpee

Speaking for something as iconic as 7-Eleven's Slurpee is no eeasy task.

So we created a campaign playing with the brand's “ee” language structure which developed into an entire design system that was playful, colourful, and stood out in social feeds across Canada, as well as in-store, OOH, and on merch.

I may have had slightlee too much fun working on this one from TV storyboarding, to digital stickers for DMs, to thinking through GIFs worth sharing. I did still accept my paycheques though.

Contributions

Visual Development, Typography, Layout, Storyboarding, Motion Design Concepts

Media

TV, Streaming, Social, Digital, OOH

No items found.

CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon

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Copywriter

Sabrina Christo

Art Director
Taylor Lumley‍

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Designer‍

Grant Bradley
Jake Walton

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Production/VFX
‍Harry Zakaryan
Karen Hovhannisyan

7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

Market: Canada & USA

Teaching Canada how to talk Slurpee

Speaking for something as iconic as 7-Eleven's Slurpee is no eeasy task.

So we created a campaign playing with the brand's “ee” language structure which developed into an entire design system that was playful, colourful, and stood out in social feeds across Canada, as well as in-store, OOH, and on merch.

I may have had slightlee too much fun working on this one from TV storyboarding, to digital stickers for DMs, to thinking through GIFs worth sharing. I did still accept my paycheques though.

Contributions

Visual Development, Typography, Layout, Storyboarding, Motion Design Concepts

Media

TV, Streaming, Social, Digital, OOH

No items found.

CREDITS

FUNDAY AGENCY

Creative Director

Chris Oates
Stefan Smith

‍Account Director

January Kohli

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Copywriter

Samantha Angus

Art Director
Taylor Lumley‍

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Designer‍

Grant Bradley

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Producer
Melania Melikian

7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

MArket: Canada

Teaching Canada how to talk Slurpee

Speaking for something as iconic as 7-Eleven's Slurpee is no eeasy task.

So we created a campaign playing with the brand's “ee” language structure which developed into an entire design system that was playful, colourful, and stood out in social feeds across Canada, as well as in-store, OOH, and on merch.

I may have had slightlee too much fun working on this one from TV storyboarding, to digital stickers for DMs, to thinking through GIFs worth sharing. I did still accept my paycheques though.

Contributions

Visual Development, Typography, Layout, Storyboarding, Motion Design Concepts

Media

TV, Streaming, Social, Digital, OOH

No items found.

CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon

‍

Copywriter

Sabrina Christo

Art Director
Will McKeown‍

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Designer‍

Dylan Rozario
Grant Bradley
Jake Walton

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7-Eleven

Digital // Social // Print // POS

Tastes like more

Market: Canada

Cycling through the seasons of grocery retail advertising

For the years I've had the pleasure of working with Tre Stelle Cream Cheese, I've worked through hundreds of ongoing seasonal ads for digital and print flyers as well as in-store point-of-sale items such as shelf talkers, danglers, coupons, and product displays.

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I've also been on set assisting with food styling and photography, and editing and cataloguing visual assets for future use.

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Contributions‍

Layout, Typography, Photo Compositing & Retouching, Print Production

Media

Digital Display, OOH

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CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon

‍

‍Copywriter

Sabrina Christo

Art Director
Will McKeown‍

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Designer‍
Grant Bradley

‍

7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

MARKET: Singapore & Hong Kong

Teaching Canada how to talk Slurpee

Speaking for something as iconic as 7-Eleven's Slurpee is no eeasy task.

So we created a campaign playing with the brand's “ee” language structure which developed into an entire design system that was playful, colourful, and stood out in social feeds across Canada, as well as in-store, OOH, and on merch.

I may have had slightlee too much fun working on this one from TV storyboarding, to digital stickers for DMs, to thinking through GIFs worth sharing. I did still accept my paycheques though.

Contributions

Visual Development, Typography, Layout, Storyboarding, Motion Design Concepts

Media

TV, Streaming, Social, Digital, OOH

No items found.

CREDITS

FUNDAY AGENCY

Creative Director

Mark Vanderland
‍

‍Account Director

John Houldsworth
‍‍‍

‍Copywriter‍
Aneta Rebiszewski

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Designer‍

Grant Bradley

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‍Producer
Melania Melikian

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7-Eleven

Podcast // Social

A chip off the new blockchain

MARKET: Hong Kong, USA

The building blocks of a podcast

"We live in a sea of firsts, from our first job to our first groundbreaking moment in our careers. We're bringing those stories to you first. Join real conversations with the top innovators in Web3, hosted by Karen Tang, brought to you by First Digital."

This is First Off The Blocks, a podcast we helped create.

We established a comprehensive design system covering branding, podcast title cards, social templates, a Youtube channel, microcontent and animation assets throughout Season 01.‍

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‍Contributions‍

Art Direction, Branding, Social Templates, Layout, Typography

Media

Podcast, Social Channels, Organic Posts

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CREDITS

FUNDAY AGENCY

Creative Director

Mark Vanderland
Matthew Schwartz
‍

‍Account Director

John Houldsworth
January Kohli
‍‍‍

‍Copywriter‍
Aneta Rebiszewski

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Designer‍

Grant Bradley

‍

‍Producer
Melania Melikian

7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

Market: Canada

Teaching Canada how to talk Slurpee

Speaking for something as iconic as 7-Eleven's Slurpee is no eeasy task.

So we created a campaign playing with the brand's “ee” language structure which developed into an entire design system that was playful, colourful, and stood out in social feeds across Canada, as well as in-store, OOH, and on merch.

I may have had slightlee too much fun working on this one from TV storyboarding, to digital stickers for DMs, to thinking through GIFs worth sharing. I did still accept my paycheques though.

Contributions

Visual Development, Typography, Layout, Storyboarding, Motion Design Concepts

Media

TV, Streaming, Social, Digital, OOH

No items found.

CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Account Director

Caitlin Snowdon
Michelle Caplan

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‍Copywriter

Sabrina Christo

Jomar Delos Santos

Art Director
Will McKeown‍

‍
Designer‍
Grant Bradley

‍

7-Eleven

Integrated Campaign

Got that summertime, summertime Slurpee

Market: USA

Teaching Canada how to talk Slurpee

Speaking for something as iconic as 7-Eleven's Slurpee is no eeasy task.

So we created a campaign playing with the brand's “ee” language structure which developed into an entire design system that was playful, colourful, and stood out in social feeds across Canada, as well as in-store, OOH, and on merch.

I may have had slightlee too much fun working on this one from TV storyboarding, to digital stickers for DMs, to thinking through GIFs worth sharing. I did still accept my paycheques though.

Contributions

Visual Development, Typography, Layout, Storyboarding, Motion Design Concepts

Media

TV, Streaming, Social, Digital, OOH

No items found.

CREDITS

FUNDAY AGENCY

Creative Director

Matthew Schwartz

‍Copywriter

Jomar Delos Santos

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‍Account Director

Caitlin Snowdon

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‍Senior Designer
Jake Walton

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‍Designer

Grant Bradley

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Producer
Melania Melikian